Caliber AfroFusion – Musician and Graphic Designer

Caliber AfroFusion – Musician and Graphic Designer

We are excited for you to meet Caliber AfroFusion , a musician and graphic designer. As you know, here at SYH, we are inspired by men and women that go all out for what they are passionate about, we are inspired by their hustle and the spirit of perseverance, and Caliber AfroFusion’s journey is one that we can learn from. Learn how he got his hustle together:
Who is Caliber AfroFusion, tell us about the entrepreneur in you?
I am Mbuso Mfundo Masilela,my former Stage name is Caliber (AfroFusion). A artistic creater as a Musician and Graphic Designer. As an Enterprenuer I’m a music producer,mixing & mastering engineer,remixer,dj,graphic designer. I produce and sell music to other musicians,engineer the songs even rework on projects for consumers. I design for businesses or individual people eg.logo’s,business cards,artworks,covers,T-shirt designs just to mention a few.  
When did it all start for you?
As a young kid I fall in love with music very early,during high school days 2014 I decided to pursue music as a career and sell my own creation as a business. After my aspirations from my role models I paid a lot of attention to visual art such as painting, sculptures, pictures from them. In 2015 I started being a fan of adobe products illustrator, Photoshop etc. One of my dj friends would ask for artwork designs often, thats when I started to do graphic designer as a side hustle later as a formal business too.  
From the time that you decided to pursue this business, what challenges have you faced?
I had to influence my family that music is the answer and a career choice I wanted, which was difficult. Musically I had no acquired information on where to start.A friend of mine used to borrow me an old desktop machine to make beats because I had no computer. The lack of having no full internet access was one of my worst challenges because I had to network and socialise online in order to find clients and keep up with the world.  
How did you overcome them?
My passion and hunger for knowledge drove me to attend late parties,events,visit museums etc which I gained experience from and meeting relevant people which turned into mentors. After some time I raised funds to buy a well performing computer,studio equipment which is expensive even today. I’ve invested a lot of time to understand my capabilities and to master what I do.I’ve benefited a lot from full internet access also, I was able to upgrade my skills by researching,watching tutorials etc.. which lend on getting more clients.  
How do you push through your worst times? What keeps you motivated?
It’s funny because I just tell myself it doesn’t start with me. The success I’ve accumulated over the years is a pillar on my journey. I look back and think about the worst days and encourage myself to keep pushing. I watch motivational videos a lot ,with or without problems or worst moments.I look at my role models and read about they’re worst times and how they managed to pull through. That sharpens my mood and keeps me motivated.  
How old is your business/hustle and what are you most proud of so far?
As a South African, musically I’ve managed to release my music with global record labels,Open Bar Records (New York),Sere Producoe’s (Benfica, Luanda,Angola), Sunlock Music etc. On the 28th April 2018 my debut EP was released under Sere Producoe’s. In a space of 1 week a track titled #Sax In the City came on 28th tracksource worldwide top 100 afrohouse chart. Based on graphic design I worked for many consumers and I’ve designed flyers outside SA for big events which were sponsored by big brands such as Castle Lite, De Media Soul, Kwese Beyond Tv etc  
Congratulations on taking that first step and actually starting. How are you marketing your business now, what has worked for you so far?
If I find a new client my charge fee is always 20% off which brings me more consumers. I have event planners and marketing management collegues. They’re relevant to my business and they bring clients. Musically I compose such genres for certain musicians which I can’t mention. . .  
If you were not doing the music or being a graphic designer, would you have followed a traditional career? If yes, what would it be?
I once worked and quit after I’ve raised funds to start my business but I never wanted a daily job and I will never work for a pay cheque. I don’t believe in a traditional career,unfortunately that”s fulfilling someone’s else dream.
What is the advice that you would give to someone who is starting a business in 2018?
“Thats a good idea ,persue your dream” Never work for a pay cheque……Internet is power,research about your business choice and be educated about it.”There will be difficult moments,but it worth it.”  
What can we expect from you in 2018 and beyond?
Worldwide!!!! Worldwide!!!! Worldwide!!!! I am expanding my business worldwide today and beyond  
How can people find you online?
Google…….Caliber AfroFusion https://www.instagram.com/caliberafrofusion/ https://twitter.com/CaliberDeejayZA https://www.facebook.com/caliberdeejay.updates/  
Last Piece of Advice/Wisdon
Caliber Says “Foli”,There is no movement without rhythm.There is no life without art.

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